Creating a new business is a high-risk, high-reward process that will put your creativity to the test: according to an article on Small Biz Trends, since late-2016, approximately 50% of most small businesses today fail within their first four years of operation.

The process of brainstorming a high-concept idea for an upcoming project can be exhilarating and exhausting. An idea can have so much more potential in the planning stages, but once it reaches the production stage, practicality and necessity can be the most intimidating gatekeepers to achieving success. Your creativity helps you pull away from your competitors and reach your target audience.

What are some creative strategies you can employ for your business to ensure you can become successful?

Your business and your brand will need focus, persistence, and personality to set itself apart in a crowded marketplace. The best way to support your creativity is through tools that support and help bring your vision to life.

1. A website that shines!

A good place to start would be with your website. Websites are crucial to building trust with your customers. Take the time to find the right software tool to create something genuine and personal, because people can tell if your website has a personality or if it was delegated to a developer.

One option, is Deluxe Business Services, which offers search engine marketing, a large selection of custom logos, social media management, and assistance from a professional web designer to help create the website you want.

Another option is Duda: it lets you choose from an impressive set of web personalization tools that help you build your desired website, regardless of your technical expertise. With Duda, you will have full access to web analytics and tracking, custom web page templates, and it is guaranteed that your website will work flawlessly on desktops and mobile devices.

Regardless of which web building software you decide to use, both options above offer an excellent array of tools to help you create and personalize the type of website that’s right for your small business.

One bit of advice — do not sacrifice functionality in favor of aesthetics. You can have the most visually-appealing website that will grab people’s attention, and delivers crucial elements about your company such as:

  • mission statement/call-to-action
  • product value
  • testimonials/credibility
  • social media presence
  • accessibility on all devices

However, if you don’t have any important information, all you have is a visually-appealing website.

2. Creative and consistent advertising

Now that you have your website, the next step is to find ways of standing out in the crowd by advertising your business. There are a couple of ways to sell yourself and your brand without having to stand downtown in an animal costume handing out flyers — although you are more than welcome to do that insomuch that it relates to what you’re trying to sell.

Swag is an excellent way to create brand recall and get your name out there on a product people will actually use. For example, Inkhead allows you to easily create custom logos for shirts, sports apparel, and accessories, phone cases, etc., whatever you can think of that will show people your logo, day in and day out.

3. Get social

Another way to promote your business even further is to create a successful email marketing campaign. Constant Contact is the perfect, easy-to-use platform to help you send effective email campaigns, engage your newly-obtained customers, drive traffic and sales, track leads, promote special events, and increase your overall brand awareness.

What about using social media to market your business?

Both email marketing and social media can be perfect marketing and outreach tools, it simply comes down to how you use them.

An article from MailMunch suggests “email marketing [is better] when you’re looking to driving traffic and direct conversions [while] social media is a great tool that can help you engage your audience and assist you with making more sales”. A tool to use to help with social media outreach that automatically matches social profiles to your contacts and enriches them with relevant business information is Nimble CRM.

Decide what tools to utilize for your business to reach and engage its audience. Take the time to come up with engaging content in order to make your business shine. You are the only one who can make your idea stand out in today’s competitive market.

Do you still need help finding the right software that best fits your small business demands? Take a moment to explore CUE’s selection of email marketing, website building and other advertising software specifically chosen for new or expanding businesses.