So, you started your business, launched a great-looking website, and you’re totally ready to welcome new customers — great! There’s just one problem: people aren’t finding you.
You’ve mentioned your company to everyone you know and maybe you’ve even posted an update or two on Facebook. Despite these efforts, though, customers aren’t flocking to your business. What gives?
If you can relate, your business may be missing one critical component: digital marketing.
The web has fundamentally changed how consumers discover businesses, products, and services. While traditional marketing methods (e.g., word-of-mouth, print advertising, etc) still have their place, consumers are increasingly spending time online. If you want to reach modern shoppers, you need to meet them in cyberspace.
Accomplishing that starts with having the right tools. There are a number of solutions out there specifically for small businesses that can help you reach and engage your target customers.
In this post, we’ve put together some of the best software for small business. Let’s take a closer look at what these tools are and how you can use them in your biz.
The SEO tools you need to have
The majority of online searches still start on Google. That’s why you want to make sure that your business shows up on the first page of search results whenever someone is looking for a product you’re selling or trying to find solutions to problems you can solve.
These are the tools that can help you do just that:
- Google Search Console – This is a great tool for figuring out the search terms that people are using to find your site.
- Google Keyword Planner – Google’s Keyword Planner surfaces search volume information for particular keywords, allowing you to estimate the amount of traffic that you’ll get when you rank for specific search terms.
- Moz – Moz has a number of tools and products to increase your visibility. In addition to keyword search, link building, and site audits, Moz also offers SEO-integrated business listings to improve your local marketing performance.
- Ahrefs – Ahrefs is used for more advanced keyword research as well as for looking up your competitors’ SEO profiles.
The best email marketing software for small business
Research has shown that a large majority of US consumers (72%) prefer communicating with businesses via email. That’s why it’s essential that you collect the email addresses of people who land on your site as well as those who purchase from you.
You can do that with the right email marketing tools. Our favorite here at CUE is Constant Contact, because it’s incredibly easy to use and has everything you need to stay in touch with your customers, track lea
ds, and create email campaigns.
Need more options? Here’s a handful of email marketing solutions to check out:
Social media management solutions for SMBs
Your customers are spending a good amount of time on social media. The key is finding the best social networks to market on. Now, the “right” answer varies, depending on who your audience is.
If you’re targeting consumers, then Facebook would be a good start. Trying to reach younger audiences? Try Instagram or Snapchat. On the other hand, if you’re a B2B company, then LinkedIn would be your best bet.
Figure out the best social network(s) for your business, then start engaging with your audience. Below are a handful of solutions to help you stay on top of your social media game:
- Hootsuite – Hootsuite is a powerful social media management solution that lets you stay on top of several social networks including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Hootsuite lets you schedule posts, track mentions, and more.
- Buffer – Buffer is a social media management solution that supports Facebook, Twitter, LinkedIn, Pinterest, and Instagram. It comes with a nifty browser extension that lets you easily add content to your queue without having to go to your dashboard.
- Edgar – If you already have a lot of content pieces and want to continuously share them on social media, Edgar is the tool for you. Edgar lets you build “an unlimited, categorized online library of social updates for your personal and business accounts,” and then it “recycles” your updates so won’t have to worry about refilling and rescheduling your queue.
Why live chat is essential
You’ve worked hard to get people to visit your website. The last thing you want is for them to leave without interacting with your brand. Prevent that by installing Live Chat software on your site.
Live Chat is an easy to use chat and help desk solution that opens up communication and interaction between you and your website visitors (i.e. potential customers). Live Chat also monitors your website traffic in real-time and offers efficiency reports, which you can use to improve the customer experience.
What are some of the best business software for small business that you’ve encountered? Let us know in the comments!
Visit the CUE marketplace of software solutions to find tools that will save you time when running your business. CUE only recommends products we believe will add value to our readers. For some links in this post, CUE may receive an affiliate commission.