Small Business Saturday is coming! Are you ready? The CUE Experts have some recommendations for how to get your business ready and promote yourself to get the most customers.
Promote Yourself with Printed Marketing Materials
Flyers, banners, window stickers and more can help to get the word out to people including those who are not already following you on social media, a frequent customer, or somebody who is not on your email list. You can print out beautiful promotional materials for Small Business Saturday at Inkhead and PsPrint.
Use Free Resources
Alternatively, you can use the resources provided by American Express to create physical items to market your business for Small Business Saturday and online items like email templates and banners. You can access these free resources here.
Use Social Media to Your Advantage
Social media may seem intimidating or time-consuming to use, but these days it is a great way to advertise your small business. This is especially true for events like Small Business Saturday, where other businesses will be connecting and advertising on social media. You can create Facebook events, advertise your store and special sales your followers. Twitter is useful for reaching large numbers of people, and you can use designated hashtags like #ShopSmall, #SmallBizSat, #SmallBusinessSaturday, #ShopLocal, and #DineLocal
Extend Business Hours
Consider extending your store hours: if you usually open at 10 am and close at 5 pm, you could stay open until 8 or 9 pm. With all of the shopping for the upcoming holidays, customers will have more time to buy your merchandise in a relaxed way — and that means more time to make more money. Don’t forget to let your followers know of your hours on social media.
Make Customers the Priority
Despite more people shopping online, customers still treasure the in-store experience! Focus on the customer’s experience and properly training your staff to be able to handle big crowds and difficult situations so that you can stand out amongst your competition.
Reach out to your customers with email marketing to make sure they know what your store is advertising for Small Business Saturday. You can easily use an email marketing software, such as Constant Contact to help create beautiful email templates for mobile and desktop: an email marketing solution can help automate these emails too, so you don’t have to worry about sending out emails as you prepare your store!
Encourage People to Share
Making money is an important aspect, but in the long-run, it’s your customers and how you serve them that will make your business successful. Ask your customers for feedback. Then promote customer stories, and share their positive experiences. On the day of Small Business Saturday, get your customers to share pictures of themselves shopping at your store on social media (and make sure they tag your store too!).
Advertise Promos + Sales That Make Sense
You may not be able to compete with the big savings that large stores and corporations offer, but you don’t have to do promotions on a large scale. Small things can still make your brand stand out, like offering free refreshments or small door-busters. If you are a store that is traditionally not open on weekends, you can run your promos and specials throughout the week instead.
Let your customers know that you care about the community by donating a portion of the proceeds to a local charity. This demonstrates your investment in the wellbeing of your neighborhood, town, or city and creates a lot of goodwill among customers.
CUE understands that running a small business takes time. Visit CUE’s marketplace of curated software solutions to find tools that will save you time when running your business. Everybody needs more time during the holiday season.