Running a small business now is a far different than it was twenty years ago.
In the early 1990’s, the world was just getting used to the idea of a worldwide web. Now, everything that we do in 2017 is heavily based on that idea: customer contacts and calendar events are not kept in giant paperback books, and accounting is not tediously done by hand with a receipt calculator, pencil, and paper.
Advertising has also changed, and small businesses are no longer putting themselves into phone books — instead, they are creating websites for themselves and interacting with their customers through social media. All of these business processes are now done online through products and services provided via the internet. In fact, many manual processes can be made more efficient by using online software.
You can have all of your expenses, assets, revenue, liabilities, and equity tracked and managed online. Wherever you are in the world, you will still be able to access your accounting information. With your books now online, you also have the security of never losing that information because it will always be stored in the cloud — in layman’s terms, “the cloud”means you can access your books when you have an internet connection.
FreshBooks is a great solution to online bookkeeping: it allows you to keep track of all your books, and it gives you the ability to send invoices to your customers which will keep you on top of your business tasks.
Scheduling your employees and keeping track of them is a burdensome process no longer!
With programs such as Shiftplanning, you can have your employees schedule themselves — you are able to keep track of who is on shift, and make sure that the right employees are working together based on their training qualifications.
Shiftplanning makes it easy to take your existing employee information and upload it into your account and to track all of your employees individual payrolls. With Shiftplanning, you allow yourself to focus more on growing your business rather than managing it.
A website is absolutely needed to run a successful business in today’s world.
With an online presence, people are more likely to trust the legitimacy of your business. A website is also a great way to advertise your company and showcase what makes you stand out from your competitors.
Getting setup with an online presence is easy: all you need is a domain name and a website. There are many different website design providers, but none of them stand up to Duda.
Duda allows users to drag and drop text boxes, pictures, titles and edit them. Their website design and layout is intuitive, which means no “learning curve” so you’ll have your business online in no time.
With your website created, you need a way for customers to interact with you. There is no way that you’re going to be on call 24/7, and so an email works just as well for potential customers looking for help outside of your business hours.
Unfortunately, emails that ends with urls like live.com, yahoo.com, hotmail.com, or gmail.com don’t look very professional. With Office 365, you can create a professional email that will end with your business’s name in the url.
For example, your email will look like yourname@yourcompany’sname.com rather than firstname.lastname@example.org. This simple but important aspect makes your business look legitimate and people are more likely to want to do business with you.
In 2017, it is a rare event to come across an individual that does not have some sort of social media account: There are 2.95 billion people that have some kind of social media account, so your business should as well!
Your company’s presence on social media can do wonders for your business due to your ability to directly reach your customers — it also gives you the ease of marketing precisely to your target market.
Even with this knowledge of great solutions that will help your company, it can be cumbersome to figure out how to install and implement them. Our expert team here at CUE has experience in helping small businesses transition their current processes and implement them into a more automated software solution.