While social media is undoubtedly driving substantial traffic to small businesses, it can be hard to verify exactly which sites are most useful for your particular products or services. This is where social media dashboards (SMB’s) come in: these easy-to-use interfaces, and incorporated technologies [RB1] allow you to make excellent choices in the management of your social media presence.
Benefits of Dashboards
The core of the dashboard experience is the ability to zero in on what needs to be done and get it done efficiently. With individual social media sites, the different designs can sometimes be overwhelming, but a signalized SMB structure helps to give you a clear direction for what to do next in your marketing efforts.
Monitor and Tracking
The main goal of a Social Media Dashboard is to keep an eye on your social media accounts; being able to respond quickly to issues or to a post that is doing extremely well are part of seizing the moment. When you know what your high-performers are, you can keep track of how other, similar posts perform as well. In general, social media pages that languish and aren’t frequently monitored tend to lose followers; active management is a great feature of social media dashboards.
If you are working with other members of a team to make your small business social media work well, a dashboard is a great way to make sure you don’t duplicate each other’s work. With the dashboard, you can see what has been scheduled, as well as what ads have been purchased, by the other members of your team and move forward from there.
Above all, the ability to track what works well for your business through analytics makes dashboards great. If you can compare the results of various posts and ads, or compile data gathered through social media polls, you can begin to make your marketing choices more and more data-driven, rather than working from hunches or isolated anecdotal information.
Find New Customers
Ultimately, a social media dashboard serves the purpose that got you into social media in the first place: a huge pool of potential new customers! You can track new visitors to your site, and possibly get new contact information. Every new “follower” on a social media platform is a new person to see your promotional posts.[
When you know you will need to take a break from working with social media daily, you can use a dashboard to schedule future content so that your followers will be able to keep receiving news about your company even when you aren’t actively posting all the time. Scheduling content allows you to “batch produce” posts and then work on a completely different task.
Features of Dashboards
When running a particular ad or email campaign, dashboards allow you to keep track of how well the campaign is doing based on open rate, view rate, and click-through to your website.
Track Keywords and Hashtags
Social media platforms, like Instagram and Twitter, allow you to create a customized keyword that you promote to your followers; when they tag posts with the same keyword or hashtag, you can keep track of who is using that term and how, all from the convenience of your dashboard.
When people tag your business in a post, you want to know what they are saying! A section for “mentions” in your dashboard allows you to rapidly appreciate the positive feedback and address any negative messaging that might be out there proactively.
Collect from All Accounts
If your business has multiple access accounts, such as one for you as the founder that is still business-related and one for the business as an entity, you can manage all these accounts inside a single dashboard, rather than having to go through the process of logging in and out frequently.
Include Team Members
You may be the main social media poster now, but as your small business grows, you may want to be able to seamlessly pass off social media duties to a different team member. Dashboards make this much easier, with shared permissions and collaborative tools.
Easily Respond and Engage
In general, dashboards allow you to just do social media faster and better: you can respond to messages from your fans and engage them with questions that will build their brand loyalty.
Ready to maximize your social media marketing efficiency? Implement a CUE Social Media Dashboard today!